Vodafone CZ: Breaking the Rules
By "breaking the rules" for the customer, Vodafone in the Czech Republic has created a unique identity and strategy that enables it to compete effectively with companies that possess large shares of the Czech telecommunications market (PDF). Vodafone CZ's identity, defined by its values, aspirations and competencies, finds expression in its brand which drives "everything" we do and "makes things happen." Vodafone CZ is also highly regarded for its thoughtful dedication to corporate social responsibility (CSR)(PDF). CSR is in Vodafone CZ's DNA and is part of its identity as a distinctively and proudly Czech company(PDF) operating under Vodafone's corporate umbrella.