University of Pittsburgh

KatzQuiz for the week of February 08, 2010

America's Weekly Business Quiz

Katz Quiz

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Welcome to the KatzQuiz! We hope you enjoy our short business quiz served up every Monday.

Business is so serious. Wouldn't it be nice to do something trivial for a change?

KatzQuiz is a weekly six-question trivia quiz from the Joseph M. Katz Graduate School of Business at the University of Pittsburgh that

  • gives you conversation fodder for your next networking opportunity
  • asks questions about innovative topics
  • highlights real-world ethics
  • arms you with your newest favorite quote
  • potentially gives your ego a boost

KatzQuiz. It may seem trivial, but you just might learn something new.

There's a World Out There!
E-Trade advertising, well known for its talking babies, loves the Super Bowl. They advertised during Super Bowl XLIII in 2009 when the Pittsburgh Steelers triumphed over the Arizona Cardinals 27 to 23. In assessing ROI, which of the following statements is FALSE?
  • A. 19% increase in online applications in week following the big game
  • B. 19 million online views of outtakes
  • C. 86% increase in unique prospective visitors to its site in week following
  • D. 76% increase in walk-in sales
Creative Quote
"I throw better than anybody in college and I can throw with anybody in the pros. There, that's what I think." So said...?
  • A. Dan Marino
  • B. Jim Kelly
  • C. Joe Montana
  • D. Joe Namath
Learning by Doing
Speaking of Super Bowl advertising, which of the following statements is FALSE according to Millward Brown Optimor, a global brand-strategy firm?
  • A. investing in the Super Bowl results in an immediate sales increase
  • B. one ad is as effective as 250 regular TV commercials
  • C. the Super Bowl reaches more than 200 million people
  • D. average sales increase more than 11% the month following the Super Bowl
B-School Beacon
Many Super Bowl advertisers have a community element. Tide who first advertised during the big game in 2008, has been concentrating on its Loads of Hope campaign where they send out their mobile laundromat facilities to areas in crisis and spend time washing, drying and folding clothing for people in the community. They claim to have cleaned nearly 30,000 loads of laundry so far. What are they doing to help victims of the earthquake in Haiti?
  • A. mobile units onsite
  • B. clothing drive
  • C. selling t-shirts
  • D. donating product
Are we Having Ethics Yet?
Pepsi has opted out of advertising spots during the Super Bowl this year after ranking as the second highest spender. Pepsi is reported to have spent $142.8 million from 1999 to 2008. Which advertiser ranks number one with spending at $216 million?
  • A. Federal Express
  • B. Coca-Cola
  • C. Anheuser-Busch
  • D. McDonald’s
Do the Research
So what is Pepsi doing instead of its usual advertising during the big game?
  • A. planting trees across the country
  • B. promoting an online project to fund community projects
  • C. investing in social networking initiatives
  • D. development of new product line